Built on Attention,
Powered by
AI Audience.
Discover high-performing audiences through continuous machine learning and real-time optimization where every impression drives measurable attention.
Trusted by
Royal Enfield
Starbucks
Axis Bank
Hyatt
Godrej
🎯
AQI Score
31.8%
Attention Qualified Impressions
Campaign
1000+
Campaign Delivered
Real Time Reporting
12,00,000
Clicks Generated
Impressions
10 Bn+
Impressions Captured
Introduction
What is Audience Base?
Audience Base is an AI-powered audience intelligence DSP that discovers high-performing audiences through continuous machine learning and real-time optimization. Powered by Attention-qualified Impressions (AQI), it ensures your media doesn't just generate views, it captures real, measurable attention that drives meaningful impact. By prioritizing attention as a core metric, we help brands move beyond vanity impressions to performance that truly matters.
With built-in Dynamic Creative Optimization, Audience Base adapts messaging in real time, delivering the most relevant creative to every user and maximizing engagement, efficiency, and results at scale.
1000+
Campaigns Delivered
10 Bn+
Impressions Delivered
31.8%
AQI Score
👁️
AI-led Attention Qualified Impressions
High-quality, measurable audience attention
🤖
AI-Powered Audience Intelligence
Continuous discovery of high-value audiences
📍
Hyperlocal Targeting
Precision reach at location level
📊
Real-Time Reporting & Insights
Live performance tracking and optimization
Why Choose Us?
Everything You Need to Win
🤖
AI-powered Audience segmentation
Take your media planning to the next level with AI-powered audience segmentation. Our AI-driven approach pinpoints the most relevant audiences, minimizing ad wastage and lowering CPM. This ensures higher efficiency and better campaign outcomes.
👁️
Next-gen Advanced Metrics
AI-led attention measurement metric that goes beyond ad delivery, identifying impressions that capture genuine audience attention rather than simply being served. By prioritizing high-attention exposures, AQIs help improve engagement, strengthen visibility, and drive stronger campaign outcomes.
📈
Higher engagement
Higher engagement rates are achieved through precise targeting and real ad visibility metrics, enabling us to connect with the right audience more effectively and drive meaningful interactions. This leads to stronger audience attention and improved campaign performance.
💰
Increased ROI
Higher ROI is achieved through our advanced AI-driven approach, which targets the most relevant audiences and leverages real-time reporting to optimize campaigns continuously. This ensures efficient budget utilization and maximizes overall campaign performance.
⚡
Real-Time reporting
Real-time reporting allows us to monitor and analyze campaign performance instantly, enabling ongoing optimization for better outcomes. As a result, we can quickly adapt strategies to maximize efficiency and higher returns.
🎯
Broader Retargeting
Attention-qualified impressions metric enable us to retarget users based on ad visibility rather than just clicks or consideration. This allows us to reach a broader audience who have seen the ad but have not yet engaged with it.
Our Platform
Crafted for High-Impact Brand Growth
Core Intelligence
🤖AI-powered audience intelligence
We combine artificial intelligence with real-time data signals to identify high-performing audiences, predict outcomes, and continuously optimize media for maximum efficiency and impact.
Impression Quality
👁️Attention qualified Impressions
Impressions that have been validated through AI-led analysis to identify meaningful opportunities for user attention. AI evaluates attention signals to determine which impressions were most likely seen and engaged with by real users, helping brands focus on quality over delivery metrics.
Creative Engine
🎨Dynamic Creative Optimization (DCO)
Our DCO engine personalizes creatives in real time adapting messaging, visuals, and formats based on user behavior, context, and performance signals to drive higher engagement and conversions.
Location Intelligence
📍Hyperlocal targeting
Our platform provides hyperlocal targeting allowing brands to Target audiences by city, neighborhood, pin-code, or radius to drive highly localized awareness and engagement. Ideal for retail, real estate, QSR, auto dealerships, healthcare, and location-driven campaigns.
Our Strategy
How We Drive Results
A three-phase framework built to identify, activate, and continuously improve your campaigns from first touchpoint to final conversion.
🧠
Audience Intelligence & Segmentation
Identifying and building the right audience cohorts using our AI-powered Audience Intelligence DSP. Through demographic, behavioral, psychographic, and contextual signals, we create high-value audience segments that align with your campaign objectives.
Audience Match Score92%
🚀
Smart Campaign Activation
Once the audience is defined, we seamlessly activate campaigns across premium digital inventory and high-impact placements, ensuring the brand message reaches the right users at the right moment.
Placement Coverage87%
📊
Real-Time Insights & Optimization
Campaign performance is continuously monitored through real-time insights, enabling real time optimization of audience targeting, placements, creatives, and delivery to maximize attention and campaign outcomes.
Optimization Rate96%
Key Solutions
Engineered for Scalable Brand Building
🤖
AI-Powered Audience Intelligence
Leverage AI-driven audience insights across demographics, behavior, interests, purchase intent, and contextual signals to identify the most relevant customer segments for your brand. Our platform intelligently builds high-value audience cohorts that enhance targeting precision, improve campaign efficiency, and drive stronger performance outcomes.
👁️
Attention Qualified Impressions
Attention Qualified Impressions (AQIs) are an AI-led attention metric that moves beyond traditional ad delivery by identifying impressions most likely to have captured real user attention. By focusing on high-attention exposures, AQIs help brands improve engagement, increase message recall, and achieve stronger campaign performance.
⚡
Real-Time Insights & Optimization
Monitor campaign performance through live dashboards and actionable insights. From audience response to geo-level performance, our platform enables continuous optimization to maximize outcomes throughout the campaign lifecycle.
💎
Premium Inventory Access
Activate campaigns across premium publisher ecosystems, impact properties, and rich media placements to ensure your brand reaches high-value audiences in brand-safe environments
📍
Hyperlocal Targeting
Reach audiences at a highly localized level through city, pin-code, radius, neighborhood, and point-of-interest targeting. Ideal for driving awareness and engagement around stores, dealerships, events, and high-footfall locations.
🧠
Contextual Intelligence
Place your ads in relevant content environments by aligning campaigns with keywords, topics, and content categories that naturally complement your brand message.
📊
Advanced Reporting & Insights
Access comprehensive campaign reporting across city-wise, demographic-wise, income-wise, device-wise, and placement-wise performance metrics. Our reporting framework provides granular visibility into audience behavior, media delivery, and market-level outcomes, enabling smarter decision-making and continuous campaign optimization.
Trusted by Brands
Trusted by Leading Brands
Click any tile to explore campaign results and performance insights.
🏍️
Auto
Royal Enfield
3.78%Engagement Rate
View →
☕
FMCG
Starbucks
+21%Store Visits
View →
🛍️
Luxury
Galleries
Lafayette
Lafayette
AI audience intelligence identified HNI and UHNI segments with demonstrated luxury purchase behavior, driving 2.3× above-benchmark session duration.
1.78%+CTR
View →
🏨
Hospitality
Hyatt Hotels
Targeting business travelers, luxury leisure seekers, and wedding planners across key metro markets through Attention-Qualified Impressions.
3.1x
Bookings Lift
+52%
Revenue Impact
29.34%
Attention Score
View →
🏠
Real Estate
Godrej Properties
+12%Site Visits
View →
🏦
BFSI
Axis Bank
3xROAS
View →
Brand Safety
Ensuring Ad Fraud Prevention and Brand Safety
🎯
Contextual Targeting
Our platform allows contextual targeting to ensure ads are placed in relevant environments that align with the brands values.
Ads placed only in brand-aligned environments zero compromises on context.
🔍
Third-Party Verification Integration
Integrate with leading verification tools like Integral Ad Science and Double Verify to monitor ad placements.
Trusted by IAS & DoubleVerify to maintain placement integrity at scale.
📋
Regular Audits
We conduct regular audits of ad placements to identify and address any risks associated with brand safety.
Ongoing audits surface risks before they impact brand reputation.
🚫
Content Filtering
Advanced algorithms filter out inappropriate content, preventing ads from appearing next to harmful or unsuitable materials.
AI-driven filters block harmful adjacency automatically 24/7.
🛡️
Fraud Detection Technologies
We utilize advanced fraud detection technologies to identify and block fraudulent traffic, such as bot detection and IP filtering
Bot detection & IP filtering keep your budget safe from invalid traffic.
📝
Whitelisting & Blacklisting
Advertisers can create custom whitelists of trusted sites and blacklist known unsafe domains to control where their ads appear.
Full advertiser control approve trusted sites, block unsafe domains.
📊
Data Analytics & Monitoring
Continuous analysis of campaign data helps detect anomalies in traffic patterns, click-through rates, and engagement metrics.
Anomaly detection flags unusual patterns in real time before damage occurs.
⏱️
Real-Time Monitoring
Continuous monitoring of ad placements ensures compliance with brand guidelines, with alerts for any potential violations.
Instant alerts for any guideline violations. Nothing slips through.
17k+
Ready To Buy Audience Segments
Precision audiences across every category ready to activate instantly. Click any card to explore details.
🚗
Auto Intenders
In-market buyers actively researching vehicles, comparing models, and visiting dealership pages.
Explore →
🏠
Home Buyers
Active property seekers browsing listings, EMI calculators, and builder sites.
Explore →
💳
Credit Card Seekers
High-intent users comparing credit cards, rewards, and financial products.
Explore →
✈️
Frequent Travelers
High-frequency flyers, hotel bookers, and international travel planners.
Explore →
📱
Tech Early Adopters
First-movers on gadgets, smartphones, and emerging consumer technology.
Explore →
👗
Fashion Shoppers
Premium apparel, luxury fashion, and lifestyle brand enthusiasts.
Explore →
🏋️
Fitness Enthusiasts
Gym-goers, wellness seekers, sports nutrition, and active lifestyle consumers.
Explore →
🍽️
Food & Dining
Restaurant explorers, food delivery users, and premium grocery shoppers.
Explore →
📚
Edu Seekers
Online course enrollees, upskilling professionals, and exam aspirants.
Explore →
💰
Investment Ready
Equity, mutual fund, and SIP investors with high financial intent.
Explore →
🏥
Healthcare Seekers
Patients, caregivers, and health-conscious users researching treatments.
Explore →
👶
New Parents
Expecting and new parents shopping for baby products and childcare.
Explore →
🚗
Auto Intenders
In-market buyers actively researching vehicles, comparing models, and visiting dealership pages.
Explore →
🏠
Home Buyers
Active property seekers browsing listings, EMI calculators, and builder sites.
Explore →
💳
Credit Card Seekers
High-intent users comparing credit cards, rewards, and financial products.
Explore →
✈️
Frequent Travelers
High-frequency flyers, hotel bookers, and international travel planners.
Explore →
📱
Tech Early Adopters
First-movers on gadgets, smartphones, and emerging consumer technology.
Explore →
👗
Fashion Shoppers
Premium apparel, luxury fashion, and lifestyle brand enthusiasts.
Explore →
🏋️
Fitness Enthusiasts
Gym-goers, wellness seekers, sports nutrition, and active lifestyle consumers.
Explore →
🍽️
Food & Dining
Restaurant explorers, food delivery users, and premium grocery shoppers.
Explore →
📚
Edu Seekers
Online course enrollees, upskilling professionals, and exam aspirants.
Explore →
💰
Investment Ready
Equity, mutual fund, and SIP investors with high financial intent.
Explore →
🏥
Healthcare Seekers
Patients, caregivers, and health-conscious users researching treatments.
Explore →
👶
New Parents
Expecting and new parents shopping for baby products and childcare.
Explore →
Get In Touch
Need Our Expert Help? We're Here!
Our Offices
🇮🇳
Gurgaon
Haryana, India
HQ
Unit No. 258, 2nd Floor Tower B-1, Spaze I-Tech Park, Sector 49, Sohna Road, Gurgaon, 122018.
🇮🇳
Mumbai
Maharashtra, India
Ground floor, Raheja Platinum, off Andheri - Kurla Road, Sag Baug, Andheri East, Mumbai, 400059.
🇮🇳
Bengaluru
Karnataka, India
HSR 6th Sector, Rajiv Gandhi Nagar, HSR Layout, Bengaluru South, 560102.