{"id":135,"date":"2026-04-12T09:42:05","date_gmt":"2026-04-12T09:42:05","guid":{"rendered":"https:\/\/digitalshoutouts.media\/audiencebase\/?page_id=135"},"modified":"2026-04-12T10:07:14","modified_gmt":"2026-04-12T10:07:14","slug":"data-processing-agreement-dpa","status":"publish","type":"page","link":"https:\/\/digitalshoutouts.media\/audiencebase\/data-processing-agreement-dpa\/","title":{"rendered":"Data Processing Agreement (DPA)"},"content":{"rendered":"<h1>Data Processing Agreement (DPA)<\/h1>\n<p><strong>Effective Date:<\/strong> 12 April 2026<br \/>\n<strong>Last Updated:<\/strong> 12 April 2026<\/p>\n<hr \/>\n<h2>1. Introduction<\/h2>\n<p>This Data Processing Agreement (\u201cDPA\u201d) forms part of the Terms of Service between <strong>AudienceBase<\/strong>, operated by Digital Shoutouts Media (\u201cProcessor\u201d, \u201cwe\u201d, \u201cour\u201d, \u201cus\u201d), and the client (\u201cController\u201d, \u201cyou\u201d).<\/p>\n<p>This DPA governs how we process personal data on your behalf when you use our platform.<\/p>\n<p>This agreement is designed to comply with <strong>GDPR (General Data Protection Regulation)<\/strong> and other applicable data protection laws.<\/p>\n<hr \/>\n<h2>2. Roles &amp; Definitions<\/h2>\n<h3>Data Controller<\/h3>\n<p>You (the client) determine:<\/p>\n<ul>\n<li>What data is collected<\/li>\n<li>Purpose of processing<\/li>\n<li>How data is used<\/li>\n<\/ul>\n<h3>Data Processor<\/h3>\n<p>AudienceBase processes data:<\/p>\n<ul>\n<li>On your instructions<\/li>\n<li>For campaign execution and optimization<\/li>\n<\/ul>\n<hr \/>\n<h2>3. Scope of Processing<\/h2>\n<p>We process personal data only to:<\/p>\n<ul>\n<li>Deliver programmatic advertising services<\/li>\n<li>Perform audience targeting and segmentation<\/li>\n<li>Optimize campaigns using AI and machine learning<\/li>\n<li>Provide analytics and reporting<\/li>\n<\/ul>\n<hr \/>\n<h2>4. Types of Data Processed<\/h2>\n<p>Depending on usage, we may process:<\/p>\n<h3>A. Identifiers<\/h3>\n<ul>\n<li>Cookie IDs<\/li>\n<li>Device IDs<\/li>\n<li>IP addresses<\/li>\n<\/ul>\n<h3>B. Behavioral Data<\/h3>\n<ul>\n<li>Clicks<\/li>\n<li>Impressions<\/li>\n<li>Browsing activity<\/li>\n<li>Engagement signals<\/li>\n<\/ul>\n<h3>C. Audience Data<\/h3>\n<ul>\n<li>Interest categories<\/li>\n<li>Segmented audiences<\/li>\n<li>Campaign performance data<\/li>\n<\/ul>\n<p>\u26a0\ufe0f We do <strong>not intentionally process sensitive personal data<\/strong>.<\/p>\n<hr \/>\n<h2>5. Processing Instructions<\/h2>\n<p>We process personal data:<\/p>\n<ul>\n<li>Only on documented instructions from the Controller<\/li>\n<li>As required to deliver platform services<\/li>\n<li>In compliance with applicable laws<\/li>\n<\/ul>\n<hr \/>\n<h2>6. Data Protection Measures<\/h2>\n<p>We implement appropriate technical and organizational measures:<\/p>\n<h3>Security Controls<\/h3>\n<ul>\n<li>Data encryption (in transit &amp; at rest)<\/li>\n<li>Secure cloud infrastructure<\/li>\n<li>Access control and authentication<\/li>\n<\/ul>\n<h3>Operational Safeguards<\/h3>\n<ul>\n<li>Role-based access<\/li>\n<li>Monitoring and logging<\/li>\n<li>Regular security updates<\/li>\n<\/ul>\n<hr \/>\n<h2>7. Sub-Processors<\/h2>\n<p>We may engage third-party sub-processors to support our services, such as:<\/p>\n<ul>\n<li>Cloud hosting providers<\/li>\n<li>Analytics services<\/li>\n<li>Infrastructure vendors<\/li>\n<\/ul>\n<p>We ensure:<\/p>\n<ul>\n<li>Sub-processors comply with GDPR<\/li>\n<li>Data protection obligations are contractually enforced<\/li>\n<\/ul>\n<p>A list of sub-processors can be provided upon request.<\/p>\n<hr \/>\n<h2>8. International Data Transfers<\/h2>\n<p>Data may be processed outside your country, including outside the EU.<\/p>\n<p>We ensure safeguards such as:<\/p>\n<ul>\n<li>Standard Contractual Clauses (SCCs)<\/li>\n<li>Adequate data protection frameworks<\/li>\n<\/ul>\n<hr \/>\n<h2>9. Data Subject Rights<\/h2>\n<p>We assist Controllers in responding to requests from data subjects, including:<\/p>\n<ul>\n<li>Access<\/li>\n<li>Rectification<\/li>\n<li>Erasure<\/li>\n<li>Restriction of processing<\/li>\n<li>Data portability<\/li>\n<\/ul>\n<hr \/>\n<h2>10. Data Breach Notification<\/h2>\n<p>In the event of a data breach, we will:<\/p>\n<ul>\n<li>Notify you without undue delay<\/li>\n<li>Provide relevant details<\/li>\n<li>Support mitigation efforts<\/li>\n<\/ul>\n<hr \/>\n<h2>11. Data Retention &amp; Deletion<\/h2>\n<p>We retain data only as long as necessary to:<\/p>\n<ul>\n<li>Provide services<\/li>\n<li>Meet legal obligations<\/li>\n<\/ul>\n<p>Upon termination:<\/p>\n<ul>\n<li>Data will be deleted or anonymized<\/li>\n<li>Backup retention may apply for a limited period<\/li>\n<\/ul>\n<hr \/>\n<h2>12. Audit &amp; Compliance<\/h2>\n<p>You may request information to verify compliance.<\/p>\n<p>We may provide:<\/p>\n<ul>\n<li>Security documentation<\/li>\n<li>Compliance certifications (if available)<\/li>\n<\/ul>\n<p>Audits must:<\/p>\n<ul>\n<li>Be reasonable<\/li>\n<li>Not disrupt operations<\/li>\n<li>Be subject to confidentiality<\/li>\n<\/ul>\n<hr \/>\n<h2>13. Confidentiality<\/h2>\n<p>All data processed under this agreement is treated as confidential.<\/p>\n<p>Our personnel are:<\/p>\n<ul>\n<li>Bound by confidentiality obligations<\/li>\n<li>Trained in data protection practices<\/li>\n<\/ul>\n<hr \/>\n<h2>14. Liability<\/h2>\n<p>Each party is responsible for:<\/p>\n<ul>\n<li>Compliance with applicable laws<\/li>\n<li>Their respective roles (Controller vs Processor)<\/li>\n<\/ul>\n<p>AudienceBase shall not be liable for:<\/p>\n<ul>\n<li>Improper data collection by the Controller<\/li>\n<li>Unlawful campaign configurations<\/li>\n<\/ul>\n<hr \/>\n<h2>15. Term &amp; Termination<\/h2>\n<p>This DPA remains in effect as long as data processing occurs.<\/p>\n<p>Upon termination:<\/p>\n<ul>\n<li>Processing activities cease<\/li>\n<li>Data is deleted or returned as requested<\/li>\n<\/ul>\n<hr \/>\n<h2>16. Governing Law<\/h2>\n<p>This DPA is governed by the laws of India.<br \/>\nJurisdiction: <strong>Gurgaon, Haryana<\/strong>.<\/p>\n<hr \/>\n<h2>17. Contact Information<\/h2>\n<p>For any data protection-related queries:<\/p>\n<p><strong>Email:<\/strong> <a href=\"mailto:sales@digitalshoutouts.com\">sales@digitalshoutouts.com<\/a><br \/>\n<strong>Phone:<\/strong> +012 345 6789<\/p>\n<p><strong>Registered Offices:<\/strong><\/p>\n<p><strong>Gurgaon (HQ)<\/strong><br \/>\nUnit No. 258, 2nd Floor, Tower B-1, Spaze i-Tech Park,<br \/>\nSector 49, Sohna Road, Gurgaon \u2013 122018, Haryana, India<\/p>\n<p><strong>Mumbai Office<\/strong><br \/>\nGround Floor, Raheja Platinum, Off Andheri-Kurla Road,<br \/>\nSag Baug, Andheri East, Mumbai \u2013 400059, Maharashtra, India<\/p>\n<p><strong>Bengaluru Office<\/strong><br \/>\nHSR 6th Sector, Rajiv Gandhi Nagar,<br \/>\nHSR Layout, Bengaluru South \u2013 560102, Karnataka, India<\/p>\n<hr \/>\n<h2>18. Acceptance<\/h2>\n<p>By using AudienceBase services, you acknowledge and agree to this Data Processing Agreement.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Data Processing Agreement (DPA) Effective Date: 12 April 2026 Last Updated: 12 April 2026 1. Introduction This Data Processing Agreement (\u201cDPA\u201d) forms part of the Terms of Service between AudienceBase, operated by Digital Shoutouts Media (\u201cProcessor\u201d, \u201cwe\u201d, \u201cour\u201d, \u201cus\u201d), and the client (\u201cController\u201d, \u201cyou\u201d). This DPA governs how we process personal data on your behalf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-135","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":2,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":146,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages\/135\/revisions\/146"}],"wp:attachment":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/media?parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}