{"id":133,"date":"2026-04-12T09:41:55","date_gmt":"2026-04-12T09:41:55","guid":{"rendered":"https:\/\/digitalshoutouts.media\/audiencebase\/?page_id=133"},"modified":"2026-04-12T10:06:07","modified_gmt":"2026-04-12T10:06:07","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/digitalshoutouts.media\/audiencebase\/cookie-policy\/","title":{"rendered":"Cookie Policy"},"content":{"rendered":"<h1>Cookie Policy<\/h1>\n<p><strong>Effective Date:<\/strong> 12 April 2026<br \/>\n<strong>Last Updated:<\/strong> 12 April 2026<\/p>\n<hr \/>\n<h2>1. Introduction<\/h2>\n<p>This Cookie Policy explains how <strong>AudienceBase<\/strong>, operated by Digital Shoutouts Media (\u201cCompany\u201d, \u201cwe\u201d, \u201cour\u201d, \u201cus\u201d), uses cookies and similar tracking technologies when you visit our website or use our platform.<\/p>\n<p>As an AI-powered DSP (Demand-Side Platform), cookies and tracking technologies are essential to:<\/p>\n<ul>\n<li>Deliver targeted advertising<\/li>\n<li>Measure campaign performance<\/li>\n<li>Optimize audience intelligence<\/li>\n<\/ul>\n<p>This policy complies with <strong>GDPR<\/strong> and <strong>ePrivacy Directive (EU Cookie Law)<\/strong> requirements.<\/p>\n<hr \/>\n<h2>2. What Are Cookies?<\/h2>\n<p>Cookies are small text files stored on your device (computer, mobile, tablet) when you visit a website.<\/p>\n<p>They help websites:<\/p>\n<ul>\n<li>Recognize users<\/li>\n<li>Store preferences<\/li>\n<li>Track interactions<\/li>\n<\/ul>\n<hr \/>\n<h2>3. Types of Cookies We Use<\/h2>\n<h3>A. Essential Cookies (Strictly Necessary)<\/h3>\n<p>These cookies are required for basic functionality.<\/p>\n<p><strong>Used for:<\/strong><\/p>\n<ul>\n<li>Website security<\/li>\n<li>Session management<\/li>\n<li>Form submissions<\/li>\n<\/ul>\n<p>\ud83d\udc49 These cannot be disabled.<\/p>\n<hr \/>\n<h3>B. Performance &amp; Analytics Cookies<\/h3>\n<p>These cookies collect information about how users interact with our platform.<\/p>\n<p><strong>Used for:<\/strong><\/p>\n<ul>\n<li>Tracking page visits<\/li>\n<li>Measuring engagement<\/li>\n<li>Improving performance<\/li>\n<\/ul>\n<hr \/>\n<h3>C. Functional Cookies<\/h3>\n<p>These cookies enhance user experience.<\/p>\n<p><strong>Used for:<\/strong><\/p>\n<ul>\n<li>Remembering preferences<\/li>\n<li>Saving settings<\/li>\n<\/ul>\n<hr \/>\n<h3>D. Advertising &amp; Targeting Cookies (Core for DSP)<\/h3>\n<p>These are critical for our platform.<\/p>\n<p><strong>Used for:<\/strong><\/p>\n<ul>\n<li>Audience segmentation<\/li>\n<li>Behavioral targeting<\/li>\n<li>Retargeting campaigns<\/li>\n<li>Measuring impressions and clicks<\/li>\n<\/ul>\n<p>These may track:<\/p>\n<ul>\n<li>Device identifiers<\/li>\n<li>Browsing behavior<\/li>\n<li>Interaction patterns<\/li>\n<\/ul>\n<hr \/>\n<h2>4. Other Tracking Technologies<\/h2>\n<p>In addition to cookies, we may use:<\/p>\n<ul>\n<li>Pixels (tracking pixels)<\/li>\n<li>Web beacons<\/li>\n<li>SDKs<\/li>\n<li>Tags<\/li>\n<\/ul>\n<p>These technologies help us:<\/p>\n<ul>\n<li>Measure ad performance<\/li>\n<li>Track conversions<\/li>\n<li>Optimize campaigns<\/li>\n<\/ul>\n<hr \/>\n<h2>5. How We Use Cookies<\/h2>\n<p>We use cookies to:<\/p>\n<h3>Platform Functionality<\/h3>\n<ul>\n<li>Ensure smooth operation<\/li>\n<li>Maintain sessions<\/li>\n<\/ul>\n<h3>Analytics<\/h3>\n<ul>\n<li>Understand user behavior<\/li>\n<li>Improve UX\/UI<\/li>\n<\/ul>\n<h3>Advertising (Key DSP Function)<\/h3>\n<ul>\n<li>Deliver targeted ads<\/li>\n<li>Optimize campaign performance<\/li>\n<li>Build audience segments<\/li>\n<\/ul>\n<hr \/>\n<h2>6. Third-Party Cookies<\/h2>\n<p>We may allow third-party services to place cookies, including:<\/p>\n<ul>\n<li>Analytics providers<\/li>\n<li>Advertising networks<\/li>\n<li>Technology partners<\/li>\n<\/ul>\n<p>These third parties may collect data independently under their own privacy policies.<\/p>\n<hr \/>\n<h2>7. Legal Basis for Using Cookies (GDPR)<\/h2>\n<p>We use cookies based on:<\/p>\n<ul>\n<li><strong>Consent<\/strong> \u2192 for non-essential cookies<\/li>\n<li><strong>Legitimate Interest<\/strong> \u2192 for essential functionality<\/li>\n<\/ul>\n<p>Users in the EU will see a cookie consent banner before non-essential cookies are activated.<\/p>\n<hr \/>\n<h2>8. Managing Your Cookie Preferences<\/h2>\n<p>You have full control over cookies.<\/p>\n<h3>You can:<\/h3>\n<ul>\n<li>Accept or reject cookies via the consent banner<\/li>\n<li>Modify preferences anytime<\/li>\n<li>Disable cookies in browser settings<\/li>\n<\/ul>\n<h3>Browser Controls:<\/h3>\n<p>Most browsers allow you to:<\/p>\n<ul>\n<li>Block cookies<\/li>\n<li>Delete existing cookies<\/li>\n<li>Set cookie permissions<\/li>\n<\/ul>\n<p>\u26a0\ufe0f Disabling cookies may impact platform functionality.<\/p>\n<hr \/>\n<h2>9. Data Collected via Cookies<\/h2>\n<p>Cookies may collect:<\/p>\n<ul>\n<li>IP address<\/li>\n<li>Device identifiers<\/li>\n<li>Browser type<\/li>\n<li>Pages visited<\/li>\n<li>Interaction data<\/li>\n<\/ul>\n<p>This data is generally <strong>aggregated and anonymized<\/strong>, but in some cases may be linked to identifiers for advertising purposes.<\/p>\n<hr \/>\n<h2>10. Data Retention<\/h2>\n<p>Cookies may be stored for different durations:<\/p>\n<ul>\n<li><strong>Session Cookies<\/strong> \u2192 Deleted when browser closes<\/li>\n<li><strong>Persistent Cookies<\/strong> \u2192 Stored for a defined period<\/li>\n<\/ul>\n<p>Retention depends on cookie type and purpose.<\/p>\n<hr \/>\n<h2>11. International Data Transfers<\/h2>\n<p>Cookie-related data may be processed globally.<br \/>\nWe ensure appropriate safeguards for cross-border data transfers.<\/p>\n<hr \/>\n<h2>12. Updates to This Policy<\/h2>\n<p>We may update this Cookie Policy periodically.<br \/>\nChanges will be reflected with a revised \u201cLast Updated\u201d date.<\/p>\n<hr \/>\n<h2>13. Contact Information<\/h2>\n<p>For any questions about this Cookie Policy:<\/p>\n<p><strong>Email:<\/strong> <a href=\"mailto:sales@digitalshoutouts.com\">sales@digitalshoutouts.com<\/a><br \/>\n<strong>Phone:<\/strong> +012 345 6789<\/p>\n<p><strong>Registered Offices:<\/strong><\/p>\n<p><strong>Gurgaon (HQ)<\/strong><br \/>\nUnit No. 258, 2nd Floor, Tower B-1, Spaze i-Tech Park,<br \/>\nSector 49, Sohna Road, Gurgaon \u2013 122018, Haryana, India<\/p>\n<p><strong>Mumbai Office<\/strong><br \/>\nGround Floor, Raheja Platinum, Off Andheri-Kurla Road,<br \/>\nSag Baug, Andheri East, Mumbai \u2013 400059, Maharashtra, India<\/p>\n<p><strong>Bengaluru Office<\/strong><br \/>\nHSR 6th Sector, Rajiv Gandhi Nagar,<br \/>\nHSR Layout, Bengaluru South \u2013 560102, Karnataka, India<\/p>\n<hr \/>\n<h2>14. Consent<\/h2>\n<p>By continuing to use our website, you consent to the use of cookies as described in this policy.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Cookie Policy Effective Date: 12 April 2026 Last Updated: 12 April 2026 1. Introduction This Cookie Policy explains how AudienceBase, operated by Digital Shoutouts Media (\u201cCompany\u201d, \u201cwe\u201d, \u201cour\u201d, \u201cus\u201d), uses cookies and similar tracking technologies when you visit our website or use our platform. As an AI-powered DSP (Demand-Side Platform), cookies and tracking technologies are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-133","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":2,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages\/133\/revisions"}],"predecessor-version":[{"id":145,"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/pages\/133\/revisions\/145"}],"wp:attachment":[{"href":"https:\/\/digitalshoutouts.media\/audiencebase\/wp-json\/wp\/v2\/media?parent=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}